Swimwear | Hubba Hubba Inclusive

Hubba Hubba Inclusive Swimwear

Supportive. Sun-Safe. Stylish. Made in South Africa.

Welcome to Hubba Hubba Swimwear, where considered design meets timeless style. Both our in-house range, and that of our sister brand, The Ultimate Swimsuit Project, — is made for real women who want comfort, confidence and elegant coverage in and out of the water.

Whether you’re searching for a supportive full-coverage swimsuit, a modest swimdress with sleeves, a retro-inspired silhouette, or a bikini that actually fits a fuller bust, this collection was designed with you (and your curves) in mind. Every piece is crafted in Cape Town using high-quality Lycra that offers exceptional durability, comfort and longevity.

This is swimwear for real bodies.
This is swimwear that lasts.
This is swimwear that helps you feel good in your skin.

Thoughtful, Inclusive Design for South African Women

We know that bodies vary — bust size, shape, height, curves, comfort level — so our range includes both clothing-plus-cup sizing and flexible fits that work across a broad size range. Our swimwear is ideal for:

  • women looking for supportive swimwear for fuller busts

  • plus-size swimmers who want stylish, comfortable options

  • modest dressers who prefer sleeves and more coverage

  • retro and vintage-inspired styles

  • anyone wanting high-quality, long-lasting swimwear

  • sensitive skin or sun-conscious swimmers needing extra UV consideration

Everything is designed to support and celebrate your natural shape — without excluding smaller sizes or straighter silhouettes.

Hubba Hubba Swimwear Collection

Hubba Hubba Longline Bikini

Supportive. Chic. Made for movement.
Our in-house Longline Bikini is designed for comfort, confidence and a beautifully balanced silhouette. Based on our ultra-popular bralettes, the longline band offers a secure, smoothing fit around the ribcage, while the supportive shape provides lift without digging. Paired with comfortable, curve-friendly bottoms (your choice of classic bikini or high-waisted) it’s the perfect bikini for women who usually avoid bikinis.

This style works beautifully for fuller busts, soft tummies, athletic shapes and everything in between — offering comfort and coverage without losing the classic bikini feel.

Best for: supportive bikini needs, everyday beach comfort, plus-size friendly fit, women wanting more security than a standard bikini top.

The Classic One-Piece Swimsuit

Supportive, smoothing and built for real movement.
Made with underwired, seamed cups, adjustable wide straps and powermesh across the front AND back, this vintage-inspired swimsuit delivers genuine shaping power and all-day comfort. The secure leg line holds everything in place — even in waves.

Best for: full-bust swimmers, body-shaping needs, active beach days, plus-size and mid-size comfort seekers.

The Ruched Swim dress

Curve-enhancing. Sun-safe. Retro glamour.
Featuring all-over ruching, a higher back, and ¾ sleeves, this swim dress offers smoothing, shaping and modest coverage without feeling heavy. The adjustable skirt lets you customise your preferred length — ideal for comfort and confidence.

Best for: modest swimmers, sun-sensitive skin, retro styling, curve-friendly shaping.

The Flared Swim Dress

Effortless movement and timeless elegance.
With a princess-seam bust and a softly flared skirt, this style glides over the tummy and hips for an incredibly flattering fit. Lightweight, chic and sun-safe with ¾ sleeves and a high back.

Best for: feminine silhouettes, breezy comfort, classic style lovers, mid-size and plus-size swimmers.

Sun-Safe Swimwear for SA Summers

South African sun requires thoughtful design. Our swimdresses include ¾ sleeves, higher backs and UV-conscious coverage, offering stylish protection for sensitive shoulders, arms and décolletage. Comfortable, breathable and beach-day ready.

Long-lasting quality

Crafted from premium Lycra and constructed for endurance, our swimwear is made to last for years — not one season. With proper care, colours stay vivid, elasticity stays strong, and the fit stays supportive.

Better for you. Better for the environment. Better for your swim drawer.

Proudly Made in Cape Town

Every Hubba Hubba swimwear piece supports local makers and reduces textile waste through long-lasting, low-turnover design. Durable materials, ethical production and classic silhouettes mean fewer replacements and more joyful summers.

Care Tips for Long-Lasting Swimwear

  • Rinse in cool water after each wear

  • Hand wash with gentle detergent

  • Never wring, tumble-dry or iron

  • Dry flat in the shade

  • Avoid sitting on rough surfaces

  • Rotate styles if you swim often

Good care = years of beautiful wear.

Feel Confident in the Water — Exactly As You Are

Whether you’re looking for a supportive longline bikini, a sun-safe swimdress, a retro-styled swimsuit, or plus-size swimwear that truly fits, Hubba Hubba has a thoughtfully designed option waiting for you.

Supportive. Stylish. Sun-smart.
Made for real women — in real South African summers.